For six years and counting, Icon Event Group has led the Chiefs fashion show production for the team’s exclusive Style Lounge. This annual event highlights fashion, community, and bold brand energy – all showcased through high-impact design and seamless production.
For the runway, we created a custom LED dance floor that lit up with every step. It served as both stage and visual centerpiece. Behind it, a massive LED wall acted as the digital curtain changing graphics with each model giving guests and players the perfect backdrop for their runway photo.
We provided stylish furniture to complete the lounge experience, creating cubbies of seating that gave guests designated areas to relax. These lounge zones encouraged conversation and added depth to the event layout. We incorporated LED elements throughout the space including glow furniture, branded SEG screens, and sections of our LED circle bar. These pops of light added a modern and dynamic glow to the event.
On event day, our team partners with the Style Lounge team to run the show from start to finish.
The Kansas City Chiefs fashion show production means balancing glamor with precision. Our team delivers both year after year with creative energy and technical skill!